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Big Data Analytics for Test and Measurements Market Analysis, Demand, Key Players and Trends by 2023

The growing mobile access to internet and continuing upsurge in the relevance of social media are some of the other factors, driving the growth of the global big data analytics for test and measurement market. The huge amount of data generated from social media websites, such as Facebook, Whatsapp, and Hangouts in form of pictures, videos, and photos is stored in the cloud, and can be accessed from multiple devices which have internet connectivity.


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Big data refers to the growing volume, complexity, velocity, variety, and variability of information. Further, it refers to the challenges, competencies, and capabilities related with analyzing and storing huge sets of data to support accurate and timely decision making. For marketing administrations, big data is the consequence of new marketing landscape, originating from the digital world.

The advancements in internet of things is a significant driver for the growth of the global market. The Internet of Things (IoT) refers to the interconnection of computing devices with the existing internet structure. IoT and big data continue to grow simultaneously; however as the internet of things continue to evolve, the need for big data analytics testing and measurement services continue to upsurge.

An opportunity in the big data analytics for test and measurement market lies in the adoption of cloud computing services. As cloud computing services continue to grow, the increase in number of testing and measurements of critical factors of the big data analytics are anticipated to hold large share in the market.


North America accounted for major share in the global market; and Asia-Pacific is expected to witness high growth in the near future. Spirent Communications, NetScout Systems Inc., Guavus Inc., Gigamon Inc., ASTELLIA S.A., Viavi Solutions Inc., EXFO Inc., Ixia, Empirix, Anritsu Corporation are some of the competitors in the global big data analytics for test and measurement market.

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