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Digital Asset Management Market Size, Share, Growth, Key Players, Trends and Demand by 2023

The digital asset management market is growing with a considerable rate due to rising demand for collaborative digital workflows, escalating the need for compliance with regulatory standards and mounting concerns about misplaced data and loss. Growing demand for integrated solutions pertaining to marketing initiatives and mounting requirements for software as a service (SaaS) based solutions are some of the factors providing opportunities for the digital asset management market to grow with a significant rate in the coming years.
On the basis of solutions, the digital asset management market can be categorized as web content management, asset and metadata archiving, video management, lifecycle and rights management, asset analytics, creative tool integration and brand portal. The digital asset management market can be categorized on the basis of services provided as training and support market, implementation market and consulting market. On the basis of deployment type, the digital asset management market can be categorized as on-premises and cloud.
The digital asset management market can be categorized on the basis of user type as small and medium businesses (SMB) and enterprises. On the basis of industries served, the digital asset management market can be categorized as consumer goods, travel and hospitality, agency and marketing services, telecom, media and entertainment, e-commerce, banking financial services and insurance (BFSI), high tech, healthcare, retail and government.
Some of the competitors in the digital asset management market are Oracle Corporation, Cognizant Technology Solutions Corp., Hewlett-Packard Development Company, L.P., Adobe Corporation, Widen Enterprises, Inc., EMC Corporation, ADAM Software NV, North Plains Systems Corp. and MediaBeacon among others.

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