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Performance Analytics Market Size, Share, Trends, Key Players, Demand and Growth Opportunities by 2023

Performance analytics is a tool that provides secure and simple access to key performance indicators and helps companies to enhance their services by providing accurate data required. The growing need to monitor and measure the performance of business and increasing focus of the companies towards optimal utility of resources has led to the emergence of performance analytics market across the globe.

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The demand for predictive performance analytics is expected to increase during the forecast period, owing to its ability to predict future scenario by comprehensive analysis of historical and present conditions. During the forecast period, the performance analytics market is expected to account largest revenue from North America, on account of growing internet penetration, large investments made in cloud based solutions and early adoption of new and emerging technologies across the region.

Factors driving the performance analytics market include the growing need of organizations to meet regulations, compliance to deadlines and to generate insights from large volume of data. The performance analytics solutions help organizations in continuous monitoring of their core business activities, and in allocating resources to achieve maximum efficiency. The simple structure of performance analytics and the integrated business applications is further increasing the worldwide adoption of these solutions.

The cloud based performance analytics had higher adoption rate as compared to on-premise model, owing to certain associated benefits with the former, such as flexibility, scalability and privacy, that are being provided at affordable prices. BFSI was the largest user of performance analytics solutions.

Some of the key players operating in the performance analytics market includes SAS Institute Inc., IBM Corporation, Oracle Corporation, SAP SE, Optymyze, Siemens AG and Callidus Software Inc.

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