The global sports food market is expected to grow at a
CAGR of 9.2% forecast to 2022. Among the various types, the energy bars segment
accounted for the largest share (71.5%) in the global sports food market.
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The global sports food market has been growing due to factors, such as
surging urbanization and growing numbers of fitness centers and health clubs.
The consumers in the sports nutrition market tend to move from tastier sports
foods to healthier ones. During the course of their purchase of sports food,
the consumer keenly looks for the ingredients involved.
The manufacturers are trying to bring about products with the best blend
of taste and healthy ingredients. They have started to concentrate on the sugar
content in their product offering. The demand for bars with organic ingredient
has grown significantly, especially in the developed countries.
The current trend in most of the developed countries highlights
consumers switching from cereal and snack bars to energy and protein bars,
owing to health benefits imparted by them.
Earlier, sports foods were mostly consumed by the athletes and body
builders. However, now-a-days, the non-athlete consumer group, especially the
younger demographic profile people are also consuming them, owing to
healthy profile of sports foods, as compared to the snack bars or chocolates
consumed by them.
The developed countries such as the U.S. and countries in Europe, still
remain major markets for sports food products; however the emerging economies
in Asia-Pacific are expected to be major growth drivers for the market.
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The major companies operating in the global sports
food market include Nestle S.A., Clif Bar & Company, Glanbia Plc, Abbott
Laboratories, PepsiCo Inc., GNC Holdings Inc., The Coca Cola Company, Universal
Food, GlaxoSmithKline Plc, and MusclePharm Corporation.
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