The global dry shampoo market is projected to grow at a CAGR of 6.1% during
2017 – 2023.
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Dry shampoo market is expected to grow at a moderate pace, during the
forecast period. Due to significant growth in e-commerce, new hair care product
advancements and effective advertising, the global dry shampoo market is
gaining traction.
Paraben free dry shampoo accounted for the largest revenue in 2016.
Among the forms, spray dry shampoo witnessed higher demand during 2013 - 2016,
and it is also expected to register higher growth during the forecast period.
Spray dry shampoo has become popular as an alternative to regular
shampoo in recent years. The spray dry shampoo, apart from being handy and easy
to use, makes hair look greasy and stylish without washing.
Geographically, North America has been the largest market for dry shampoo.
However, the market is expected to witness fastest growth in Asia-Pacific,
during the forecast period, due to factors such as growth in cosmetics and
haircare industry, advancement in anti-dandruff and anti-hair fall dry
shampoos, growth in retail channels, and increasing adoption of new hair care
products by a large consumer base. Further, due to rapidly changing fashion
trends, the region is likely to adopt dry shampoo at a greater scale in near
future.
The European dry shampoo market has been witnessing moderate growth for
past few years. Smoking ban in the U.K., and the trend of working from home has
been indirectly impacting the regular shampoo industry in the country. However,
this has led to a surge in the demand for dry shampoo in the country, as the
shampoo consumers are shifting toward more casual and natural style of hair
cleansing. According to an estimate, one out of every five women in the U.K.
uses dry shampoo.
The global dry shampoo market for spray has been growing at a fast pace,
which has also been one of the drivers for the overall market.
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The players in the dry shampoo market are offering innovative products
such as tinted dry shampoo and glitter dry shampoo. Some of the key players in
the global dry shampoo market are L’Oréal, Procter & Gamble, Henkel,
Batiste, Sephora, Shiseido, and Klorane.
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