Dry Shampoo Market Regional Analysis With Size, Growth and Demand Forecast to 2023

The global dry shampoo market is projected to grow at a CAGR of 6.1% during 2017 – 2023.

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Dry shampoo market is expected to grow at a moderate pace, during the forecast period. Due to significant growth in e-commerce, new hair care product advancements and effective advertising, the global dry shampoo market is gaining traction.

Paraben free dry shampoo accounted for the largest revenue in 2016. Among the forms, spray dry shampoo witnessed higher demand during 2013 - 2016, and it is also expected to register higher growth during the forecast period.

Spray dry shampoo has become popular as an alternative to regular shampoo in recent years. The spray dry shampoo, apart from being handy and easy to use, makes hair look greasy and stylish without washing.

Geographically, North America has been the largest market for dry shampoo. However, the market is expected to witness fastest growth in Asia-Pacific, during the forecast period, due to factors such as growth in cosmetics and haircare industry, advancement in anti-dandruff and anti-hair fall dry shampoos, growth in retail channels, and increasing adoption of new hair care products by a large consumer base. Further, due to rapidly changing fashion trends, the region is likely to adopt dry shampoo at a greater scale in near future.

The European dry shampoo market has been witnessing moderate growth for past few years. Smoking ban in the U.K., and the trend of working from home has been indirectly impacting the regular shampoo industry in the country. However, this has led to a surge in the demand for dry shampoo in the country, as the shampoo consumers are shifting toward more casual and natural style of hair cleansing. According to an estimate, one out of every five women in the U.K. uses dry shampoo.

The global dry shampoo market for spray has been growing at a fast pace, which has also been one of the drivers for the overall market.

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The players in the dry shampoo market are offering innovative products such as tinted dry shampoo and glitter dry shampoo. Some of the key players in the global dry shampoo market are L’Oréal, Procter & Gamble, Henkel, Batiste, Sephora, Shiseido, and Klorane.