The breakfast cereals market is expected to have significant growth
during the forecast period. Various lifestyle disorders such as high
cholesterol, diabetes, obesity and growing cardiac issues have led people to
consume low cholesterol and fiber rich nutrient food.
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The factors such as tough dietary preferences and demanding lifestyles
are also contributing to the growth of the global breakfast cereal market.
Ready-to-eat cereals such as cornflakes and muesli are preferred
breakfast choices in North America and European regions, characterized by less
preparation time and high demand for gluten free products.
Various product types available in the breakfast cereals market include
wheat ingredient, corn ingredient, barley ingredient, oat ingredient and rice
ingredient. The breakfast cereals market can be broadly categorized as hot
cereals and ready-to-eat (RTE) cereals.
Increasing number of convenience stores, growth of breakfast cereals in
Asia-Pacific region, growing brand visibility, rising adoption of western food
culture and increasingly shifting breakfast habits towards a healthier
breakfast choices are some of the factors driving the growth of the global
breakfast cereals market.
Geographically, North America dominated the global breakfast cereals
market followed by Asia-Pacific. Asia-Pacific region is expected to be the
fastest growing breakfast cereals market during the forecast period, attributed
to intensifying disposable incomes, changing consumer preferences towards
healthy breakfast options and innovative marketing.
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Some of the major competitors of the global
breakfast cereals market include, General Mills, Inc., Kerry Group Plc, Sunopta
Inc., Associated British Foods Plc, PepsiCo, Kellogg Co., Cereal Partners
Worldwide (CPW), The Weetabix Food Company, Ralcorp Holdings, Inc., Post
Holdings.
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