Bottled water contributes a large portion in the global soft drinks
industry. With increasing responsiveness among consumers about being hydrated
by drinking safe water is driving the growth of global bottled water market.
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The demand and consumption of bottled water varies significantly from
one region to another region. Increasing economic stability and urbanization in
developing countries, such as China, Brazil, India and Mexico, is generating
demand for bottled water. In emerging countries, consumer awareness towards the
safe and clean water had driven the growth of the bottled water market.
Availability of convenience packaging and inability of the governments
to provide reliable and safe drinking water are various other factors
persuading the growth of global bottled water market.
Bottled water market is less affected by fluctuating prices of raw
materials. As water, which is the prime raw material used, is found in abundance,
the bottlers’ sales margin depends on the price of plastic used for making the
bottles.
The various types of bottled water available are flavored bottled water,
carbonated bottled water, still bottled water and functional bottled water.
Rising wellness and healthcare concerns, innovations in bottling
technology supported by new packaging initiatives, green packaging, growth and
availability of various flavored and carbonated bottled water segments is
expected to boost the demand of bottled water globally in coming years.
Development of low priced equipment for small bottling operations and
use of non-toxic raw materials for bottled water packaging is laying
opportunities for global bottled water market.
Geographically, Asia-Pacific dominates the global bottled water market,
followed by Europe. However, developing countries in Asia-Pacific such as India
and China are expected to be the fastest growing regional market of the bottled
water during the coming years.
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Some of the major players in the global bottled water market include
PepsiCo Inc., Nestle Waters, Groupe Danone, Icelandic Water Holdings ehf, The
Coca- Cola Company, Mountain Valley Spring Company, LLC, Hangzhou Wahaha Group
Co., Ltd., Sunny Delight Beverages Company, and Balance Water Company.
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