Beer market has
experienced a huge growth over the past few years due to the fact that emerging
market has shown a significant growth in overall sales volume. Beer is the
highest consumed alcoholic beverage across the globe.
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The beer market is well supported by the fact that developed countries
possess a greater purchase power for high-margin craft beer products. Moreover,
acquisition and merging programs has resulted in the expansion of key brands,
thus propelling the growth of the beer market.
It is expected that beer industry will hold its presence in the market
as the drink of choice throughout and there will be a rise in demand of premium
as well as specialty beers.
Some of the key drivers impelling the growth of beer market include
creative marketing, growing disposables income of the people and innovative
promotional strategies.
There is a rise in demand for beer due to its increased popularity among
individuals, especially the youth. Therefore beer market has experienced a
constant rise over the years owing to a continuous rise in the number of beer
consumers. New innovation of the technology which may improve the quality of
beer consumed is a growth opportunity which is likely to fuel the demand for
beer in the years to come.
The global beer market is greatly dominated by Europe, which is further
followed by North America. Asia pacific region is showing the fastest growth in
the beer market due to growing youth population and increasing disposable
income of the people.
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Some of the competitors in the market are Asia Pacific Breweries, Grupo
Modelo, Carlsberg Breweries A/S, Heineken N.V., Molson Coors Brewing Company,
Kirin Brewery Company Limited, Tsingtao Brewery Company Limited and Yanjing
Brewery, Anheuser-Busch InBev, Sapporo Breweries, Asahi Breweries, SABMiller,
Scottish & Newcastle and Anheuser-Busch Companies Inc.
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