The increasing population and growing demand for
nutrition are the key growth drivers for the baby food market. The up surging urbanization and
growing disposable income of the people is further expected to propel the
growth of the global market during the forecast period.
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The prepared baby food segment is growing at the
fastest pace. Among the various distribution channels, the supermarkets and
hypermarkets is the largest segment in the global market.
The busy schedule of people leaves them with less
time to focus on their baby’s nutritional needs. The working women mostly
resume their jobs after giving birth to their babies; however they are less
likely to breastfeed their baby at proper intervals. To fulfill this gap, the
parents use baby food.
Baby food has become one of the essential foods for
babies whose mothers are unable to lactate.
The market in the developing countries is growing
at a faster pace, than their developed counterparts. The increasing population
of China and India are expected to provide significant growth opportunity for
the baby food market. The market in Latin America and Middle East is also
growing at a considerable rate.
The market for organic baby food has been growing
at a significant pace during the past few years, owing to the growing awareness
of consumers growing about the benefits imparted by such foods. The organic
sub-segment accounted for only 15% share of the market; however it grew in
double digits during the past few years.
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Nestle dominated the global market and it is
expected to increase its share during the forecast period. The company has been
making both organic as well as inorganic investments. The other major companies
in the global market include Danone, Perrigo Company PLC, Mead Johnson &
Company LLC, Abbott Laboratories, Hero Group, Bellamy Organics, Hain Celestial
Group, Campbell Soups, and Friesland Campina.
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