The major factors driving the growth of the athletic footwear market include, growing
world population, increasing awareness about healthy lifestyle, upsurge in
disposable income within major economies, and the corresponding increase in
demand for innovative and comfortable footwear.
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By category, the global athletic footwear market can be classified, into
insert, sports, hiking, and backpacking boots.
Geographically, Asia-Pacific dominates the global athletic footwear
market with nearly 40% share. The key reason for the dominance of Asia-Pacific
is cheap labor, heavy concentration of leading footwear manufacturers, and
availability of cheap raw material.
The growing interest in athletic sports, improved awareness of healthy
lifestyles, escalating demand for innovative footwear, and increase in seasonal
sales (due to sports events), are some of the factors contributing to the
growth of the athletic footwear market in U.S.
The market in North America is anticipated to grow at a slow pace, owing
to reasons such as high material and labor cost.
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The major competitors in the global athletic
footwear market are Nike Inc, Adidas Group, PUMA, and ASICS Corporation. These
four company together account for approximately 80% market share of
the global athletic footwear market. Other competitors in the global athletic
footwear market, include Converse, Inc., SKECHERS USA Inc., New Balance, VANS
Inc., K-Swiss Inc., and Saucony Inc. Wolverine World Wide Inc. Crocs Inc, Under
Armour INC., BK Footwear, Brooks Sports Inc., and Osiris Shoes.
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